In order to manage the increased number of requests for media coverage, it has become necessary to institute new guidelines and enforce existing policies and procedures. On many occasions we have eliminated ourselves from potential publicity coverage because of requested material arriving too late to meet the deadline requirements of the newspaper, magazine, radio or television station. Because of competitive demands placed on area media, all news events and photography must be set up on a reporter's schedule, unless of course it is late-breaking or high-profile news. Most news requests are handled on a first-come, first-served basis.

Effective, August 18, 2003, all requests for news and photography coverage must be made in advance by submitting the attached forms to the Office of Public and College Relations (Attention: Larry Everett).

• News events must be submitted at least three weeks in advance.
• Photography requests must be made two weeks in advance.
• Advertising requests must be submitted and approved four weeks in advance.

This policy gives the Office of Public and College Relations the allotted time to write and disseminate press releases, call reporters/editors, negotiate for news coverage, follow up, and develop a photography schedule. This will help in the effort to get maximum exposure for your event. In accordance to the Jarvis Christian College Policies and Procedures Manual, a $25.00 charge will be levied against the requesting department's account for all requests for photography coverage.

To familiarize you with the guidelines of area media that we normally use, the following deadlines apply:

Adherence to these deadlines, forms, and guidelines, will help to ensure that Jarvis will gain more effective publicity results. We will no longer handle requests made on the same day of the activity. Last-minute telephone calls will not be honored unless appropriate forms have been previously filled out and submitted through the proper channels.