Brand Standards

The Jarvis Christian University Seal is a formal and distinguished emblem that reflects the institution’s history, Christian heritage, and commitment to academic excellence. Featuring traditional symbols of faith, knowledge, and service, the seal represents the authority and integrity of the University.

Its use is reserved for official and ceremonial purposes, including diplomas, transcripts, presidential communications, and academic events. The seal signifies authenticity and scholarly achievement, and its application should be treated with the utmost care and respect.

To preserve its integrity, the seal must not be altered or used for general marketing or promotional materials. All uses must adhere to the University’s brand standards and be approved by the Office of Marketing and Communications. As a symbol of Jarvis Christian University’s legacy, the seal reinforces the institution’s mission and enduring values.

The Jarvis Christian University logo is the primary visual representation of the institution’s identity. Rooted in tradition and designed with modern clarity, the logo reflects the University’s mission, values, and commitment to academic excellence within a faith-based framework.

As the most recognizable element of the University’s brand, the logo must be used consistently across all official communications, marketing materials, and digital platforms. It serves as a unifying symbol that communicates credibility, professionalism, and institutional pride.

To maintain the integrity and impact of the Jarvis Christian University brand, all uses of the logo must follow the established guidelines regarding size, color, spacing, and placement. Alternate versions are available for specific applications but must be approved through the Division of Institutional Advancement & Development.

The Academic Seal of Jarvis Christian University is a distinguished symbol used to represent the authority and integrity of the institution’s academic mission. It incorporates visual elements that reflect the University’s founding values—faith, knowledge, and service—and signifies the conferral of scholarly achievement.

Traditionally used on official academic documents such as diplomas, transcripts, and commencement materials, the seal serves as a mark of authenticity and excellence. Its use is restricted to formal academic and ceremonial purposes and must adhere to the University’s brand standards to preserve its significance and integrity.

The Athletic Logo of Jarvis Christian University represents the strength, spirit, and pride of our Bulldog athletic teams. Bold and energetic in design, the logo reflects the competitive excellence, resilience, and unity of our student-athletes both on and off the field.

Used across athletic uniforms, merchandise, promotional materials, and athletic facilities, the logo distinguishes Jarvis in the arena of intercollegiate sports and fosters school spirit among students, alumni, and fans. As a core element of the University’s athletic identity, the logo must be used consistently and in accordance with brand guidelines to ensure a strong and unified visual presence across all athletic platforms.